Saints welcome Fridays as Official Partner

By SFC Media time Tue 20 Jul Fridays

Southampton Football Club is delighted to welcome nationwide restaurant chain Fridays as an Official Partner of Southampton FC Women.

Over the course of the partnership, Fridays will support the Women’s team with branding on the first team’s shirts, matchday experiences, and matchday sponsorship of one of the team’s home fixtures during the 2021/22 season.

The restaurant chain will also collaborate with Saints on multi-channel digital campaigns, including a community initiative featuring players from Marieanne Spacey-Cale’s team, as part of their commitment to positively campaign and raise awareness of women in sport and grow the women’s game.

Sarah Batters, Director of Marketing and Partnerships at Southampton Football Club, said: “We are delighted to be partnering with Fridays in what is a very exciting time for Southampton FC Women, as they continue their journey to the highest levels of women’s football.

“Fridays is already a popular destination in Southampton and today’s announcement affirms the restaurant chain’s commitment to the city to help drive the profile of women’s football.

“We’re looking forward to a long and successful partnership that celebrates that Fridays feeling, seven days a week.”

we can't wait to work with southampton fc to continue to raise the profile of the women's game.

dan staples
chief marketing officer, fridays

Speaking on the partnership news, Dan Staples, Chief Marketing Officer at Fridays, said: “This partnership makes sense to Fridays in so many ways. The iconic red and white stripes, huge popularity of our restaurants in the city and above all, the huge strides Southampton FC Women are making following their recent promotion.

“We are excited to see Fridays on the back of the team shirts throughout the season and for the first time against Southampton Women’s FC this evening. We can’t wait to work closely with everyone at Southampton FC to continue to vitally raise the profile of the women’s game.”

Celebrate that Friday feeling seven days a week by finding your local restaurant at the Fridays website.

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